ANALOGUE: Fujifilm Superia Premium 400


Superia Premium 400 is a Japan exclusive, comes in threes and in a rather interesting package written entirely in Japanese. Despite a fifty percent premium, I went ahead given how lovely the X-tra 400 already is.


Shooting midday sun or golden hour, it exudes its signature (magenta tint) look while preserving highlights and shadows. However, grain seems more apparent on the Premium as compared to the X-tra. Like 400H, obvious grain make portraits look more alive, bravo!


Unfortunately when not shooting humans, grains do get annoying so I’ll recommend rating the film at ASA 200. Even though it’s priced close to professional grade films, you’ll be glad to have given the Premium a go.

Shot on Canon AE-1P paired to a Canon FD 50mm f/1.4


Warm tones

Bold colour rendition

Magenta tint

Didn’t quite care for the fact that one of these costs nearly as much as 400H because I’m just a sucker for anything with premium written on them. On a more serious note, my experience with Superia Premium was a pleasant one. It reminded me a lot of the much loved discontinued ProPlus II. I suspect it could even be related to that emulsion as it too carries a magenta tint and sometimes looking like a mix of Kodak’s Ektar and Portra 400. I believe I've just found my favourite 35mm.


Shot on Canon 300V paired to a Canon EF 35mm f/2 IS


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