REVIEW: Sony A7 III

MONDAY APRIL 13, 2020

PRO

Class leading autofocus

Best of both worlds

Solid build

Battery life

CON

Screen definition

Slow to respond

SPECIFICATION

24 MP, full frame CMOS

10 fps

650 grams

RM 8,899

$ 2,789 AUD

Long story short, this is the iPhone 4 of digital cameras. The 2019 A7R IV did not get a huge jump in specifications so it is safe to say things would be similar for the upcoming ‘base’ iv. Furthermore with the current situation, there would not be one as soon as we would hope. Despite a substantial price difference, the R’s extra megapixels, superior electronic viewfinder and screen definition does make one think twice.

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Sony menus are regarded to be confusing but so is Fuji’s, Leica’s and every other camera manufacturer. When it comes to new products from our favourite manufacturer, things may be familiar, never simple. Then again, what do you expect when many features are cramped into a single device? Should gear ever be a limiting factor, that is the cue to make a change. Habits provide comfort but there is no life in stagnation.

Red ring over lenses together with EOS R’s dot-matrix display really does not help by being aesthetically desirable. Having left nostalgia behind and seeing things as they are, almost every RF glass is a year’s salary. That aside, the size and weight of most currently available lens defeat the purpose of going into a mirrorless system altogether.

 

Moreover, the EF lineup makes more sense if you also shoot film or at least not wanting to eliminate the possibility. The upcoming Rs will come equipped with what the original R lacked however buying one might just cost another annual income which adds to the disappointment on top of a long painful wait.

Resolving power can still be faster while the display on the III is oddly worse than the II. Also what can be done on its touchscreen is limited which is a missed opportunity in aiding menu navigation. Like a Giulia QV, a lot has gone into what cannot be seen which made Sony an obvious choice for anyone buying a camera today.

 

Processing speeds are noticeable faster than the II, dual card slots does make filing that bit more organised. On-camera charging is no longer a nuisance with USB-C because there’s no need for a separate charger or a card reader, simply share it with the laptop. One criticism left to address from the last iteration would be battery life which has been doubled to 710 shots from a single charge.

No, it is not made in Wetzlar yet every dial and knob has been tightly screwed together as things can be. The 24mm 1.4 GM does bring the best out of Sony’s Alpha series by being quiet, quick and decisive. Aperture ring clicks with nice damping and can go click-less for video work. With a minimum focus distance of 24 centimetres, it takes things to macro territory without narrowing aperture.

 

Totalling 1.1 kilograms, the combination is no featherweight but this is as good as it gets for a workhorse. Out of focus blur is smooth and not distracting whilst skin tone rendering is redder than they actually are. Moreover, manual focus by wire experience is not enjoyable and images churned out are so sharp that can mean more work for post editing.

Where autofocus is so good at doing heavy lifting, more attention can be put into getting the shot or onset surprises. Silent shooting mode is dead quiet while mechanical shutter sounds good and assuring. Also no correction is required when adapting to most lenses regardless of brand and age, a path planned for the pipeline. We already know that the A7 III delivers broad dynamic range and unrestricted video capabilities, still it deserves an honourable mention.

Lenses can be made lighter by not having a stabiliser as the A7 has in-body axis stabilisation. For lenses that do, users can access even slower shutter speeds and achieve smoother hand-held footage. As to whether in-lens or in-camera stabilisation reigns supreme, they both have their respective perks but for truly smooth videos, a gimbal is the way to go.

Although this is one of the lighter A7 setups, it is no lightweight. If a travel camera is what you’re looking for, an RX1R II or a Leica Q is a better suit. Not being made in Japan was Sony’s strategy to bring costs down which enabled a lot more people into photo, video making and that is no bad thing. For that alone, they deserve a round of applause for getting the recipe so right.

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